To solve the challenge, Sensorstream have developed a mobile app that utilises bluetooth beacon technology to locate the customer in an environment where traditional location technology failed to deliver.
The mobile app also collects accelerometer data to provide individual customer information on activity goals.
The data gathered is automatically uploaded to the Sensorstream servers at the end of the activity. The customer receives an activity completion email with their individual statistics.
“When we heard about the Sensorstream beacons we were excited about the prospect of using this technology to allow us to better understand how individual and groups of customer navigate our sites.” Jan explains.
Working with Go Ape Business Intelligence Sensorstream were able to come up with a deployment plan to install a number of beacons around the site which would provide the location framework for the mobile app.
Jan goes on to say, “The comprehensive data reporting was the main reason for the project and we are very pleased with the quality and quantity of data collected so far. It has provided a deep insight into how customers navigate the site and where potential issues can arise.”